BIKE RIDE OF IOWA COUNTY (BRIC)

A FREE Bike ride across Iowa County

Click HERE to pre-register. Registration will also be available on-site August 9th at the Visitors Center from 9am-10am.

The  Annual Bike Ride of Iowa County, also known as “BRIC”, begins and ends in the village of Amana. The route travels through a portion of Iowa County and includes interesting stops with picturesque views along the route.  This is a fun ride for all ages and no pre-registration is required. Just show up, sign up, and start riding.

Bring the family, some friends, or any other bike lovers for a day full of fun and open-air. In the village of Amana, there are plenty of shops and attractions to visit and live music to enjoy in the evening. Check out BRIC on Facebook by visiting “Bike Ride of Iowa County” for more updates.

Sign-up includes free entry to the Amana Heritage Museum, a passport to get stamped at each designated location along the way for a chance to win some prizes, and snacks. Make sure to head on over to the Ox Yoke Inn after your ride for the prize drawing and a drink!

2025 BRIC Information:

Date & Time: 10am on Saturday, August 9th
Cost:  Free and no registration necessary.
Start Location: Amana Colonies Visitors Center
End Location:  Ox Yoke Inn
Amana Stops: High Amana General Store and Schanz Furniture & Refinishing
Marengo Stops:  Ambie’s and J.A. Casa Magnolia (Both located on Marengo’s beautiful town square)
Total Route Length is 28 miles

Route Map

2025 BRIC Route

Click image to enlarge

This Year’s Event